Well friends, here we are again pushing thru a continuing softening property market. The cycle continues, the insurance industry continues to perform at high return rates for investors, capacity is abundant, and pricing continues to slide. Don’t be discouraged use this to your advantage when renewing your client or pitching a prospect. Price based selling will never be eliminated from our industry but it does not have to be the new normal. This is a perfect time to bring value added enhancements to the coverage you provide for your clients. In a slight tip of the hat to Mr. Letterman, here’s a top 10 list of recent enhancements that have led to securing better coverage, stabilized renewal premiums, and binding new business:
In this market , we need to take every opportunity to connect with our clients, reach out to yours today and start the conversation on how you plan enhance their coverage not just lower the price. Let a Property Team broker at Socius help you help them. Happy Selling!